Is your mobile site quick to load? If not, you may find that you will not rank well in search results. Google uses loading speed as a metric and slow sites will suffer consequences. You can check the speed of your mobile site here

Speed has always been a ranking factor but this was originally for desktop computers. Mobile devices now account for well over 50% of web traffic worldwide so it should be of no surprise that this is now a major consideration. Google have stated that sites with great content will not be adversely affected but obviously it is important that you check your loading speed as small businesses could for example potentially loose valued customers and page views as a result of a lower ranking in comparison to competition. If you are developing a new website be sure that the developer places emphasis on this factor. For existing websites there are many technological solutions to help increase speed.

Did you know that most sites loose half of their visitors whilst loading. Another consideration is that 70% of the world’s cellular network connections will occur at 3G or lower speeds through 2020. Whilst you may have a fast 4G connection do not assume that this will be the case for all visitors.

What you can do

Typically a good site should fully load in 4-5 seconds. Any slower and you should really consider optimization. We at Hua Hin Web Design can help increase the speed of existing websites and new websites, making them more user friendly . Contact us to discuss what can be done. Also take the time to visit Google Webmaster Tools to generate a Mobile Usability Report. This helps identify any issues.

Article written and researched by Hua Hin Web Design