Many business owners aren’t marketing experts, juggling responsibilities from finances, to operations, to sales and marketing, so they often only have a basic understanding of site optimization and how it works.
In its simplest form, search engine optimization is anything done to improve the ranking of a website on search engine results pages (SERPs). The goal for most businesses is to increase their website visibility or traffic and ranking high for targeted search terms or phrases on search engines like Google and Bing
This process is started when we first develop your site structure and is a crucial aspects of your SEO performance. Our main goal when building a site is to create a great user experience; this means that everything on the site is easy to navigate and the menus make logical sense to visitors.
As a web development company basic SEO implementation is included in the price of our websites. We give serious consideration to this critical aspect during the design phase. It is known as “Foundational Practice”
There are 200+ factors involved in Google’s core algorithms, and majority of these factors fall into the following three areas: technical website structure, on-page SEO and off-page SEO. In order to rank well in a Google search, these factors need constant attention and in particular anytime Google releases an update or you make changes to your website.
The first step to a successful strategy is a well-designed website with strong content and a good user interface.
Our Standard Foundational Practice
Below we list critical areas that we pay strict attention to during the design phase of your website and are all included as standard. In conjunction it is important to note that websites that are frequently updated with new and relevant content are viewed as “experts” in their field by both visitors and search engines alike. As such we emphasize that strong content adds credibility to your company and also drives enhanced search results – they go hand in hand.
In the strictest sense, keyword or key phrase research isn’t a success factor as much as it is a prerequisite. Before you worry about whether your website is optimized, we first take the time to learn what you’d like it to be optimized for. The initial step in ranking or prioritizing keywords or phrases is to understand how your target audience searches for your products or services. Once we understand how and how often your audience uses various search terms, we can then prioritize those terms to increase your website ranking in search engine results. Essentially we need to know what you are targeting and then we can optimize your site for those terms.
Content and Content Architecture
Everything starts with content when it comes to website effectiveness, and that includes SEO. We ensure that your site provides relevant, useful content related to the search terms you are targeting? It is important that your sitemap is structured to easily find content and that this content is related to all your prioritized keywords and phrases? In addition we ensure that the keyword density is optimized to the algorithms of the major search engines.
Remember, the objective of those search engines (Google, Bing, Yahoo, etc.) is to provide the most relevant websites (with the best content) for what people are searching for. That is how they make their money.
Mobile-friendly (Responsive) Website Development –
This is an extremely important aspect that we address during website construction. Roughly 50% of website browsing is now done on mobile devices (phones, watches, tablets, etc.), so it is critical for usability, engagement, and conversions, as well as website optimization that your site is mobile friendly. In early 2015, Google officially started penalizing non-mobile sites in their ranking algorithm, pushing web browsers towards sites that are easier to navigate and engage with.
Additional SEO Services – How We Can Help Your Business
As part of your long term website development a digital marketing strategy / plan is important. Essentially you need to consider how your website can become your marketing engine and this is where we can help.
One area in particular is Off-site (or off-page) optimization which refers to all the strategies or tactics that are executed somewhere besides your own website, but that positively impact your website’s search engine rankings. As mentioned above, it is important that initially we ensure your on-site ducks are in a row, so that our foundations will support better results for your off-page efforts. Once we have established that baseline the off-site tactics can help take your site to the next level.